LOST MARY, an innovative global-level vape company, has initiated its business since 2021 and has established its presence in over 50 countries worldwide with 100 million adult users. Jacques Li, the Global Communications Director of LOST MARY, stated that the strengthening of its brand has enabled it to hold more than 200 patents in various international markets. Currently, LOST MARY is venturing into the Southeast Asian market, seeking opportunities to strengthen its brand presence in Malaysia while also planning to expand to Sabah and Sarawak.
Further commenting, Carlson Leong, the Country Manager of LOST MARY, mentioned their commitment to complying with local authority guidelines while expanding the company’s operations. “Our mission is to enhance knowledge and offer quality products. We will collaborate with regional authorities to eradicate unsafe and low-quality counterfeit products,” he said in a recent email interview.
Kosmo!: As one of the global vape players, why choose Malaysia as a company expansion destination, what are the attracting factors?
LOST MARY: Malaysia is one of our key markets in Southeast Asia. The vape business trend is also observed to be growing in this country, and we can provide more business opportunities to the local market, including tax payments and so on.
Is Malaysia the only country in Southeast Asia chosen by the company?
Southeast Asia is an important region for us. Besides Malaysia, we have also established our presence in the Philippines.
What is the initial investment of the company and what are the next plans in this country?
In our efforts to operate in this new market, we will introduce quality and safe products with a price-to-performance ratio.
LOST MARY will continue to invest in product development and research (R&D), channel development, and explore business collaborations to support operations.
Additionally, this year, we will continue the company’s expansion in Sabah and Sarawak. This expansion effort also requires support and investment from various perspectives such as R&D, networking, and business collaboration.
Is the company optimistic about LOST MARY products receiving a good reception among users in this country?
Typically, users are less loyal to specific brands due to the abundance of choices, including brands and products.
Considering the rather competitive vape industry in Malaysia and for the sustainability of business in this market, we will continue to strive to introduce more quality and safe products with a price-to-performance ratio in line with the support of evolving R&D capabilities.
Meanwhile, to better understand user needs, LOST MARY will continue to foster close relationships with business partners as they serve as the bridge between the company and users.
Additionally, the company will provide a range of flavors to meet various demands of adult users and customize these flavors based on local feedback from business partners and the like.
We are also considering introducing more product categories to this market to meet diverse user demands based on local research findings.
At the same time, we will continue to gather user feedback so that we can improve our products in the future.
What are the company’s plans for this year, sales targets, and revenue growth for this year?
First and foremost, LOST MARY will always pay attention to the latest developments regarding government regulations to ensure unintentional violation of industry-related regulations.
Through this, we will be able to adjust our strategies earlier and plan for future development.
Then, we will focus on potential markets in this country since we have just set foot here. We have also just started the company’s expansion efforts in East Malaysia.
This year, we will establish relationships with more business partners and trusted channels. Relationships with distributors are key to the company’s success as they are the bridge to deliver trusted and quality LOST MARY products to adult users.
Meanwhile, they (players and customers) can also help us gain more insights into local trends and needs.
At the same time, we will continue to gather user feedback to make improvements to our products.
Based on local feedback, we will also consider introducing more product categories to this market to meet various user demands. Moreover, we also aim to be recognized as the leading vape brand in Malaysia, just as our success has been recorded in other global markets.
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