On July 24, following the release of June’s import and export data by the General Administration of Customs of China, the export data for e-cigarettes for the first half of 2024 (January-June) is now complete. According to the compiled data from January to June 2024, the total export value of e-cigarettes in China reached $5.381 billion, a 1.82% decrease compared to $5.481 billion in the same period last year.
Export Volume Increases but Unit Price Declines
In the first half of 2024, although the export volume showed an upward trend, the total export value declined.
The export volume of e-cigarettes reached 121,000 tons in the first half of 2024, an increase of approximately 16.12% compared to 104,200 tons in the same period last year.
The average export unit price was $44.54, a decrease of approximately 16.23% compared to $53.17 in the same period last year.
The U.S. as the Main Growth Driver, Significant Growth in the Middle East
According to customs data, the top ten countries and regions for e-cigarette exports in the first half of the year were the United States, the United Kingdom, South Korea, Germany, Russia, the Netherlands, Malaysia, Canada, Japan, and the UAE. The top eight rankings remained unchanged, while the Philippines and Australia fell out of the top ten (Australia down 90.12%, the Philippines down 25.69%), and the UAE and Japan entered the top ten.
Further analysis shows that half of these countries experienced a year-on-year growth rate decline, including the United Kingdom, South Korea, Germany, Malaysia, and Canada. Only the United States maintained a growth rate of over 10%, and the UAE in the Middle East also saw nearly 10% growth.
It is worth noting that Australia and the Philippines, which fell out of the top ten, both experienced intensified regulatory enforcement in the e-cigarette industry in the first half of the year.
New Zealand and South Africa Show Over 50% Growth
Customs data indicate that the top ten countries and regions for e-cigarette export growth were Azerbaijan, Mexico, Israel, Greece, Mongolia, New Zealand, South Africa, Egypt, Ukraine, and Austria. Azerbaijan, Mexico, and Israel all experienced growth rates exceeding 100%.
These countries are not traditionally major markets for e-cigarettes, but New Zealand and South Africa reached scales of $61.55 million and $50.89 million, respectively, with year-on-year growth exceeding 50%.
Overall, the e-cigarette export market in China for the first half of 2024 exhibited a trend of “volume increase, price decline,” with both the total export value and unit price showing a decrease, while the export volume increased. The U.S. and Middle East markets remain the primary growth drivers, while traditional markets such as the United Kingdom and Australia have seen growth slowdowns or declines due to regulatory impacts. At the same time, emerging markets such as New Zealand and South Africa have shown outstanding performance, indicating significant growth potential.
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